LFC introduces first-of-its-kind digital collectibles and fan community
LFC is launching official collection of squad-inspired digital artwork, known as NFTs
Liverpool Football Club has also stated its NFTs are digital collectable works of art and should not be considered investments.
Drew Crisp, senior vice president of digital at Liverpool FC, said: “The LFC Heroes Club drop is a first-of-its-kind initiative, which seeks to bring a new, exciting and innovative way for supporters around the world to engage with the club.
LFC is one of England’s premier teams and giants of European football. The club has an illustrious history, winning 19 league titles, 6 European Cups, 1 FIFA Club World Cup, 7 FA Cups, 9 League Cups, 3 UEFA Cups, 4 UEFA Super Cups, and 15 Charity/Community Shields.
LFC has over 300 Official LFC Supporters Clubs in 100 countries worldwide. With a loyal fanbase, NFTs offer the club an opportunity to drive fan engagement.
In addition to owning an exclusive NFT depicting a football hero worth millions, owners will also join a passionate Web3 community surrounding the iconic team, where they will gain access to an LFC community forum, unique experiences, virtual hang-outs, competitions, guest appearances, updates from the LFC Foundation, and LFC retail discounts.
The club will also be donating 50% of its Legendary 1/1 proceeds, 10% of its limited edition Hero proceeds, and 10% of the resale royalties, to the LFC Foundation, its official charity which strives to deliver sustainable and long-term development to areas of high deprivation.