For Zomato, a leading player in the food delivery industry, a significant catalyst for its remarkable 72% surge this year is the ICC World Cup. In this comprehensive analysis, we explore how the ICC World Cup has contributed to Zomato’s success and why it’s essential for investors and enthusiasts to take note.

I. Zomato’s Journey to Excellence

Zomato, the brainchild of Deepinder Goyal and Pankaj Chaddah, has come a long way since its inception. Founded in 2008, the platform has become a household name for food enthusiasts, providing a vast array of culinary options at your doorstep. The company’s continuous efforts to improve user experience, expand its reach, and diversify its services have been instrumental in its remarkable rise.

II. ICC World Cup: A Game-Changer

The ICC World Cup is a global phenomenon that transcends boundaries and brings together millions of cricket fans. It’s a time when fans unite to support their favorite teams, making it a ripe opportunity for businesses to leverage this enthusiasm. Zomato’s strategy to align itself with the ICC World Cup has paid off tremendously.

III. Key Factors Leading to Zomato’s Success

A. Increased User Engagement

Zomato’s strategic marketing campaigns tied to the ICC World Cup have led to a substantial increase in user engagement. Special promotions, exclusive discounts, and tie-ins with cricket-themed events have attracted both new and existing users.

B. Surge in Orders

The cricket fever has translated into a surge in food orders. People are more likely to order in during matches, and Zomato has capitalized on this trend by offering convenient and enticing options, boosting its revenue.

C. Expanding User Base

Zomato association with the ICC World Cup has broadened its user base. Cricket fans worldwide have discovered the convenience and variety that Zomato offers, turning first-time users into loyal customers.

IV. Zomato’s Future Prospects

As the ICC World Cup continues to dominate the global stage, Zomato’s alliance with this mega event places it in an excellent position for future growth. With the right marketing strategies and continued innovation, Zomato is poised for even greater success in the coming years.


In conclusion, Zomato 72% surge this year is no mere coincidence. The strategic alignment with the ICC World Cup has been a pivotal move that has significantly contributed to Zomato’s success. As the ICC World Cup continues to capture hearts and minds worldwide, Zomato’s journey towards excellence is set to be even more extraordinary. For investors and enthusiasts alike, this collaboration is undoubtedly worth watching closely, and its implications are poised to continue influencing Zomato’s performance in the global market.